News

When Bobby Jovic began researching opportunities to establish his own building business, he was looking for more than just a recognised brand. Stroud Homes immediately stood out.

When Bobby Jovic began researching opportunities to establish his own building business, he was looking for more than just a recognised brand. Stroud Homes immediately stood out.

When Bobby Jovic began researching opportunities to establish his own building business, he was looking for more than just a recognised brand. Stroud Homes immediately stood out.

When Bobby Jovic began researching opportunities to establish his own building business, he was looking for more than just a recognised brand. Stroud Homes immediately stood out.

When Bobby Jovic began researching opportunities to establish his own building business, he was looking for more than just a recognised brand. Stroud Homes immediately stood out.

When Bobby Jovic began researching opportunities to establish his own building business, he was looking for more than just a recognised brand. Stroud Homes immediately stood out.

When Bobby Jovic began researching opportunities to establish his own building business, he was looking for more than just a recognised brand. Stroud Homes immediately stood out.

Most builders who look into franchising already know something isn’t working. Maybe the leads have dried up. Maybe the business side of things has become all-consuming and the actual building feels like an afterthought. Or maybe things are going fine but there’s a ceiling, and they can see it clearly even if they haven’t hit

Plenty of builders have signed franchise agreements they later regretted. Not because they didn’t do their research, but because they asked the wrong questions or didn’t push hard enough when the answers were vague. This list won’t cover everything. But if a franchisor stumbles on any of these, that’s worth knowing before you commit. Not

Most builders don’t leave the industry because they can’t build. They leave because running a building business solo eventually grinds them down. The quoting. The chasing. The admin that piles up while you’re on site. There’s a ceiling to what one person can manage, and plenty of skilled tradespeople have hit it hard. A home

Why Paul & Kellie Chose Stroud Homes After years of experience in the building industry, Paul and Kellie knew they wanted to build their own business, but they also understood the challenges that come with starting from scratch. Having spent decades in construction, Paul had firsthand experience with the time, complexity, and pressure involved in

Why John & Kimberley Chose Stroud Homes After years in the building industry, John and Kimberley knew they wanted to take the next step and run their own business, but they also understood the challenges of starting from scratch. Having spent significant time in the commercial construction sector, John saw firsthand the value of strong

Many independent builders view a franchise fee as an unnecessary overhead that eats into profit margins. This perspective overlooks the operational reality of scaling a construction business. A construction franchise fee is not simply an administrative cost. It is an access fee to systems, support and established processes. When leveraged correctly, the benefits generated by

Australia’s franchising sector is well-regulated to protect all parties involved. For entrepreneurs who want to minimise the risks of a startup, the choice to own a franchise business offers a distinct advantage: you step into a system that already works. You get the brand, the operational model and the marketing power from day one. However,

For many builders across Australia, the next natural step is building a business of their own. But how much does it cost to buy a franchise in building construction, and what exactly do you get for it? Today, opportunities with established companies like Stroud Homes are making ownership more accessible than ever. They offer the

Australia’s building industry is booming. And for many skilled tradespeople and site managers, the next big step is turning that experience into ownership. Australia’s building industry is booming. And for many skilled tradespeople and site managers, the next big step is turning that experience into ownership. Independence, financial control, and the satisfaction of building something

Why Ben and Pip Chose Stroud Homes Ben and Pip discovered Stroud Homes through a Facebook advertisement, but it was the structure, transparency and people behind the brand that truly won them over. From their very first interactions, the opportunity felt right. The importance of an established brand presence They were drawn to Stroud Homes’

Read about Stroud Homes origins, its way of working and plans for the future in this profile from Business View Oceania magazine October 2025.

James Stroud of Stroud Homes on the Good Builder podcast discusses Building Better: Systems, Mindset, and The Future of Australian Home Building.

The rapid growth Stroud Homes has experienced across Australia and New Zealand is driven by systems that allow businesses to grow at a rapid pace. This already created framework is how Stroud Homes provides ‘The 10-Year Advantage’. Trial and Error: A Costly Way to Run a Business When starting a business from the ground

The Ultimate Franchise Opportunity Franchising can be an attractive venture for builders and other entrepreneurs looking to expand their businesses. One important aspect of franchising is the granting of exclusive territories. This is crucial for ensuring a fair market for each franchisee to operate within and eliminating unnecessary conflict between business owners. However, franchisees must

With over 30 years of residential building under his belt, local home builder Brad Acheson leads the Stroud Homes Dubbo team to bring award-winning home designs to the region. With great communication and customer service at the forefront of what we do, Stroud Homes Dubbo would love to talk to you about building a beautiful,

Stroud Homes’ Franchise training Starting your own home building franchise can be a daunting task. You need to have product knowledge, business skills, sales experience, and most importantly, a lot of hard work. That’s why Stroud Homes, a leading home building company, provides its franchisees with great training, mentoring, and support to help them succeed.

Local Central Coast builder Mark Whitfield has been building dream homes in the Central Coast for over 16 years. Already a successful business owner, Mark brings with him a formidable team of trades and a proven track record of high-quality work. He is now excited to join Stroud Homes and together with his wife Vanessa

Looking for a franchise business to join? Franchising may be one of the safest and most convenient ways of throwing yourself into entrepreneurship for the first time. It allows you to be your own boss but with the support and guidance of others who have been in your shoes, thus lowering the risk of failure.

There is one thing most business owners agree on: starting a business is bloody hard. When starting on your own, from scratch, you go through what’s known as the ‘trial and error’ period. This is where you become painfully aware of what parts of your business plan are not working, but also what are. This

Local Nowra builder Mick Annable has been building dream homes in Shoalhaven, south-west of Sydney, for 13 years. Already a successful business owner, Mick brings with him a formidable team of trades and a proven track record of high-quality work. He is now excited to join Stroud Homes and together with his wife Danielle bring

In this video, we hear what our Melbourne Outer Eastern franchise owner Cammeron Gale has to say about joining the Stroud Homes business. Video Transcript: Cammeron: My name’s Cammeron Gale. I’ve been working in the building industry in excess of 27 years. Obviously, starting off as an apprentice carpenter and working my way through

In this video, Franchise Support Manager Matthew Wright and Cammeron Gale, our Melbourne Outer Eastern builder, discuss the incredible systems that are in place to assist our builders with running a smooth operation, streamlining tasks such as estimating, quoting, workflow management, and sales. Video Transcript: Matthew: Well, here we are again, guys, with Cam

In this video, our VIC and SA Franchise Development Manager Anthony Houston, alongside our Melbourne Outer Eastern franchise owner Cammeron Gale, discuss the benefits of having a well-known brand like Stroud Homes behind you. This includes greater recognition in the market, instilling more confidence in the customer, and the ability to withstand market fluctuations that

Investing in a franchise can be a great way to own a business without having to experience all the hardships of starting from the ground up, but it’s not for everyone. Here are some relevant points that you should consider before buying a franchise.

Deciding to join a building franchise is a significant decision so its natural to have some questions regarding the process of joining, what support you will receive and what is expected from both the franchisee and franchisor. One important question revolves around the cost of starting a building franchise. In this video, James Stroud explains

Video Transcript Slade: I have been in the building industry for 27 years. Started building homes right through the states in New South Wales, North Queensland, Northern Territory, before we settled back home in the Wide Bay Area. Patrick: My background starts back in high school, doing a school-based apprenticeship with my dad

Video Transcript Matt: Previous to starting with Stroud, my main experience was becoming a tradesman. John: I’ve been in the building and construction industry now for over 20 years. Joel: Previous to Stroud Homes, my whole experience was working for other builders. Yarren: I left school, I did my apprenticeship, I started out doing

Gold Coast home builders Joe Mudri and Justin Vella have worked together in the construction industry for many years. They are excited to head up the Stroud Homes Gold Coast franchise. Hear what they have to say about the Stroud franchise system and what it’s been like so far. Transcript: Joe: I’m been in

In this video series, we take you through the top 5 reasons Australian builders go broke and offer some sound advice on how to avoid these common pitfalls.

Video Transcript: James: What was life like before you joined Stroud? Trevor: Well, before I joined Stroud, building is enjoyable but hard. So, just knowing where you are in the build financially, having no systems and things like that, it just made it really hard, to the point where it made it unenjoyable, wasn’t

Tom: I am Tom Sachs from Stroud Homes Lockyer Valley. I’ve got quite a broad experience in the construction industry, I’ve done commercial sites, car parks, but my love is the residential construction and that’s what brought me through to Stroud Homes. I chose a franchise because there’s a lot already set up for

In this video, we hear what our Young & Goulburn franchise owners Scott & Brooke have to say about joining the Stroud Homes business. Transcript: Scott: Yeah. So I left school at 15, started my apprenticeship. And from there, I’ve subcontracted. From 20 year old, I was fully qualified. Spent the next sort

Matt Lowson: Previous to starting with Stroud, my main experience was coming from a tradesman, then onto supervision, then onto management through some of the major companies, the major building companies in Southeast Queensland. And that experience taught me a lot in what not to do and what to do as well, bringing that

Travis Butler: After I completed my apprenticeship and my builders course I went out and did some renovations and extensions with a builder. And then I was branching out into building my own new homes. I got an opportunity to start doing some TAFE teaching, which I took, thoroughly enjoyed working with some younger

Video Transcript Yarren: I left school, I did my apprenticeship, I started out doing a little maintenance role, and then ended up working in Sydney at Fox Studio. A few other places doing a lot of film set work. I’ve had a fair bit of experience with some commercial stuff and a lot of

Brendan Moylan: I’ve been in the industry for almost 20 years. I’m a carpenter by trade. I’ve been a site manager for 10 years. And for the last three, I’ve been doing renovations and extensions, semi on the tools. I engaged a partner, who I’d worked with as a site manager. And together, we

Slade: I’ve been been in the building industry for 27 years. Started building homes right through the states in New South Wales, North Queensland. I’ve built in the Northern territory before we settled back home, in the Wide Bay area where we continued our own business from there. Aletha: Slade and I met when we

My background starts back in high school doing a school-based apprenticeship with my dad as a carpenter. I didn’t end up finishing school, ended up deciding to go down the trade route which I know it seems to be what I’ve always wanted to do, and what I’m happiest doing and see myself doing for

Mark: Morning, everyone. It’s Mark Harris here, franchise development manager for Stroud Homes. I’m here with Dave Adams from the Brisbane East franchise. David: G’day. Mark: How are you, David? David: Good. Thanks. Mark: Yep. So, this is my first visit to a site since the COVID lockdown. It’s really good to be out and

Mark: Morning, everyone. It’s Mark Harris here from Stroud Homes, and I’m pleased to introduce Trevor Mulholland, our new franchisee from Rockhampton. Trevor: Good morning. Mark: Welcome aboard, Trevor. How are you? Trevor: Thank you. Yeah, I’m pretty good. Mark: That’s good. Trevor: Very good. Mark: So I’m down here in Brisbane with Trevor. So

Local Brisbane East builder David Adams has been building dream homes in Brisbane for over 20 years. Already a successful business owner, David brings with him a proven track record of high-quality work with his wife Lisa. Transcript: David: I’ve been in the industry for a fairly long time now, since the year 2000.

In this video, we hear what our Port Macquarie franchise owners Joel & Alla Freeman has to say about joining the Stroud Homes business. Transcript: Joel: Previous to Stroud Homes, my whole experience was working for other builders, whether that was throughout my apprenticeship, after my apprenticeship as a leading hand carpenter, and then moving

Local Wagga Wagga builder John Heffernan has been building homes in Wagga for over 20 years. Already a successful business owner, John brings with him a formidable team of trades and a proven track record of high-quality work. After joining the Stroud Homes family over 3 years ago, John explains how it has changed the

Collaboration is Key Over the years, Stroud Homes has managed to develop a strong reputation as a franchising home-building business all across Australia as well as in New Zealand, attracting new clients and builders alike. An imperative aspect of Stroud Homes’ success and high performance as a major player in the industry is its company

Communication, Training & Support The reasons for starting and running your own home building franchise are as plentiful as they are diverse. But deciding to buy your own building business is also daunting and requires a leap of faith. It requires product knowledge, business skills, sales, and more than anything, hard work. Therefore, a vital

Getting Started “If you’re going to start a new home building business, you need to sell homes,” says Stroud Homes owner James Stroud. That sounds pretty straight forward when James says it, but it seems that many builders wanting to go out on their own forget this critical point. Even James himself wasn’t even aware

In this video, James Stroud explains the design process, and how having access to these award-winning designs help franchisees hit the ground running. Video Transcript: Sophie: There’s no denying that Stroud Homes have quickly become A-listers amongst the Australian building industry, and I wanted to sit down with James Stroud and find out a

Starting your own business is never an easy feat, and very few entrepreneurs possess the natural ability and expertise to be proficient in all aspects of running a successful building company. That is where a well-established franchisor’s experience comes into play; when you buy a franchise, you buy a system – a complete method of

Once you have decided that Stroud Homes could be a good fit for your building franchise, you’ll be ready for these final steps to starting your franchise. Video Transcript: Sophie: So, James, it’s been a pleasure having a few meetings with you. You’ve talked me through the ins and outs of Stroud Homes, and

In this video, find out the advantages of starting a franchise with us versus trying to set up a business on your own. Video Transcript: Sophie: So, we’re just spending the morning out here on site with James Stroud. James, we’re still definitely keen on joining the team. Talk to me about why we

In this video, find out why Stroud Homes continues to grow and how they can help you become a successful franchisee. Video Transcript: Sophie: So I am here today to decide if Stroud Homes is a good direction to take my family business so I thought I’d sit down with the owner of Stroud

In this video, James Stroud explains how his experience as a franchisee has helped him create the best opportunity in Australia! Video Transcript: Sophie: Often it can be difficult when choosing to start up your own business, whether or not to go out on your own, or whether or not you choose an already

Recently I came across an article by Jeff Lefler The Top 3 Reasons to Invest in an Emerging Franchise. The article sums up the advantages of investing in an emerging franchise. As the founder and CEO of just such an emerging franchise, I can certainly attest to these benefits. Lefler explains that franchise systems are

Boost Business at a HIA Industry Trade Night Brought to you by the HIA and Stroud Homes

Celebrating “Most Innovative Company” win in the 2017 Asia/Pacific Business Excellence Forum Award. Congrats to fellow winner Mick Bentham awarded for his Bentham foundation and their work in Nepal!

Latest Newsletter for July and announcing three new franchises to open across NSW and VIC

Stroud Homes provides the systems needed to help your business meet NSW Home Owner Warranty Scheme requirements

We have two new Stroud Homes Display Centres opening in the coming weeks and we’d like to invite prospective franchisors to come along and find out first hand why forward-thinking builders are joining our group.Stroud Homes Port MacquarieStroud Homes Port Macquarie Display Centre opening on Saturday 24 September 2016 at Suite 1, 106 Horton Street, Port

Stroud Homes provides the systems needed to help your business meet NSW Home Owner Warranty Scheme requirements

Latest Newsletter for July and announcing three new franchises to open across NSW and VIC

Stroud Homes provides the systems needed to help your business meet NSW Home Owner Warranty Scheme requirements

Stroud GrowthBrisbane East has just been sold which means QLD is all but full up. This means the horse has bolted for QLD. We still have some key areas available in NSW including Newcastle, Sydney Nth West, ACT, and Tamworth. Every Stroud Homes franchise has been successful. That’s right, we have a 100% success rate! We

At some point, every tradesman has to become a businessman. And to do so, he has to stop running around like a headless chook, take a deep breath and work out how to get there.

In the business of setting builders up in business, we’ve found a peculiar trend: The more demand for builders, the less likely they are to be looking for ways to improve their business. It’s sort of like – the boom is their business plan… It’s like they believe the only reason a customer would choose

At Stroud Homes, we’ve spent (and continue to spend) tons of time and money making our quoting systems super easy to use, lighting fast – and accurate. Why this fanatical focus on the quoting process?

Business is a game – If you play it well, it can change your life. Just like any sport, to succeed you need a great coach who leads a great team.

If you’re a local home builder in Melbourne, Geelong or other growing areas of Victoria, you should know that Stroud Homes has a number of franchise opportunities throughout the state. We’re especially targeting areas of East Melbourne such as Ringwood and regional centres like Geelong. At Stroud Homes we look for locations where Housing Industry

Stroud Growth With 4 franchises sold in 2016 and 11 others forecasted by the end of the year, why all of a sudden is Stroud Homes taking off in NSW and VIC? For starters our designs are being requested all over the eastern boarder of Australia, even in areas we don’t yet have builders. This

There are always plenty of opportunities out there for hard working home builders wanting to start a Stroud Homes Franchise, but at the moment we’re urgently calling for builders in Newcastle and North Sydney. At Stroud Homes we look at a lot of data before we start a new franchise, making sure there are enough

Stroud Growth Wollongong, Albury/Wodonga, Melbourne West, and Port Macquarie are all taken with builders ready to set-up their Stroud Homes business. Only two months ago these growing areas were available and now the horse has bolted. With Nth West Sydney, Newcastle, and various areas across VIC still available, now is the time to find out

When starting a business from the ground up, you go through what’s known as the ‘trial and error’ period where your so called business plan takes many right hand turns requiring time and money to get back on track.

Stroud Growth The core reason behind our success at Stroud Homes is our persistent and relentless drive to improve how new homes are built. In order to do so we must improve ourselves and staff members. During December all Stroud Homes franchisees came together for training on our workflow management system. Just two weeks later

It’s been a big year for Stroud Homes as the company has grown with new franchises in Melbourne, Wide Bay, Wagga Wagga, Sydney South West and Brisbane West, as well as taking out a number of HIA awards and a QMBA. None of this would be possible without the hard work our franchisees put into

Why do tradies love working for Stroud Homes? Efficient systems, great communication and high expectations are just part of the answer. See tradies tell their story of working with Stroud Homes.

I’m pretty excited about this new team starting up in the Bundaberg/Hervey Bay/Maryborough (Wide Bay) area, opening on January 30th. Find out more here. Adopting a Team Mentality in Business Everyone plays team sports, why is it that so many people miss the point of doing business as part of a team? It is great working

Stroud Homes Casey opens! Stroud Homes Casey is open for business! It was a successful grand opening last Saturday 14th of November with over 150 in attendance and 9 customers wanting to build with us. Stroud Homes is dedicated to working closely and supporting our existing franchisees, and enjoy celebrating events like these. We look

If the Housing Industry Association’s Professional Builder/Renovator Awards 2015 have proven anything this year it’s how great the results can be when we work together with our customers. Stroud Homes recently received two HIA Awards which recognise our professionalism in the housing industry, along with our business management, customer service and building practices.

Stroud Homes was recently featured in the Fassifern Guardian – the local newspaper in Boonah where Stroud Homes is based. James discusses the factors that have lead to the success of the Stroud Homes group. Spinning a country style business web in Boonah by Drew Creighton TEN years ago, the traffic in Sydney caused James Stroud to make

Imagine if you could sit down for a quiet chat with James Stroud, founder of Stroud Homes and ‘The Worlds #1 Business Coach’ Brad Sugars, owner and founder of the worlds largest business coaching organisation. What would they be able to tell you to ensure your success as you start your Stroud Homes business? This article

Overcoming resistance to change In my conversations with builders across Australia I come across the same sort of questions and concerns from would-be building franchise owners. In particular, many people I talk with are not sure whether they are up for the challenge and feel ‘blocked’ when it comes to taking a new direction in their

He said to me “I don’t know why anyone would buy a franchise, I just don’t see the point of it.” Here’s my answer

Our business model runs smoothly with a team of 6 – sort of like a 6 cylinder engine. What makes it tricky is that we have to start each cylinder, one at a time.

I’ve been told that some small animals freeze with terror at the sight of a snake, obviously helping to make the snake’s job much easier. I spoke to a builder today who was entirely convinced that there was no way to capture any market share from the big national corporate builders in his area. With

The reason that I am here today is because I have humongous love for the building industry and I love building new homes. The reason that I decided to get a Stroud Homes franchise is I was looking at better options trying to get away from basically the renovation game, the game where there

Greg: I was on the tools all the time and running the business as well, so time becomes a real issue. You end up working 18 hours a day in the business, and you can’t do anything else. I needed a different challenge. I’d had enough of the renos, the long hours and so forth,

To celebrate the opening of our latest Stroud Homes franchise opening on the Sunshine Coast we held an open day to encourage those in the market for a new home to come and meet the Stroud team. There was a great turnout with 20 to 30 happy faces coming through the door to talk to

Starting and running your own business is a great experience. And a franchise is one of the most effective ways to kick start your way into a successful business. Successful entrepreneurs can tell you many great reasons to start your own business. Top of the list tend to come things like an improved lifestyle, increased wealth, independence

Stroud Homes Franchise Opportunities If the Stroud Homes franchised builders have a better lifestyle, it is by design! “I recently spoke to a builder who had plenty of work on the go” said James, “unfortunately for him, the homes were all challenging designs on challenging building sites – so he had to be there all

If you are considering improving your building business by joining a franchised group – assessing the strength of brand will be an important step – but how important? Let’s break it down and look at exactly what effect the brand will have on your business? What follows is some frank advice from James Stroud, founder

There is a small, but growing team of builders in SEQ who are slowly but steadily raising the bar in the industry. It’s time you found out whats going on here – before they end up as your competitors. There is an opportunity to be part of a team that is consistently delivering more –

2014 has started out well with most builders I speak to predicting a good to great levels of building activity. This is good news for all of us, as the past few years have been a little on the quiet side. If 2014 does in fact bring more building activity (and more opportunity) – do

Everybody in the building industry is talking about franchising these days. From large corporations launching franchising arms to carpenters keen to take the next step and establish themselves as a residential builder – everybody is talking. What’s wrong with the way it’s always been done? Why doesn’t the new builder write his name on the door

If you are like us, and you want to improve your building business – then you’ve probably checked out the business coaches floating around at the moment. You may have noticed that a couple of them are specialising in coaching builders. There is no doubt these people can help a builder improve. The problem with

Slide: Contractor Induction – Introduction James Stroud: Good day and Welcome to the Stroud Homes Sub-Contractor Induction Training Video. My name is James Stroud. We’ve got some big goals at Stroud Homes, we want to become the best building company in Australia and we’re going to need your help to get there that’s what this