Starting your own business is never an easy feat, and very few entrepreneurs possess the natural ability and expertise to be proficient in all aspects of running a successful building company.
That is where a well-established franchisor’s experience comes into play; when you buy a franchise, you buy a system – a complete method of doing business.
Stroud Homes Franchise Development Manager Matthew Wright is working closely with existing and prospective Stroud franchisees and explains how buying an existing franchise, in a well-known and designed system, can eliminate many of the hurdles a common business owner would normally face.
Matthew Wright with customers at the Stroud Homes Cardinia Display Centre Opening
Leveraging of the brand
Stroud Homes has managed to establish a strong reputation for making customers happy within the homemaking business in Australia and New Zealand over the past few years.
According to Matthew, there is a huge advantage for franchise owners in being able to leverage off an already established and respected brand name with a well know reputation.
“One of the hardest things for builders when starting up their own business is to fight against obscurity. It’s like McDonalds; even if you don’t know the individual business personally, you do expect that same product and quality every time.”
Simply put, in the consumer’s mind a franchise service equals the overall company brand and reputation, and clients are therefore more likely to use their products or services than an unknown actor’s.
Stroud Homes uses the latest software available on the market to manage Estimating, Quoting, Time management and Customer management.
Coming on board as a franchise owner, you will get the proper training to be able to utilize that software in the most efficient way for your business growth.
“If you starting your own business you can buy the same software Stroud Homes uses, but you would have to populate it yourself – How do you know you’ll populate it in the most efficient way so that’ll be productive,” says Matthew.
“With Stroud, you’re not only getting the best software, but also the best trained people who know how to use it in the best way and get the most out of it.”
It’s not uncommon for software companies nowadays to sell their product along with a training package, which means a heavier price tag when purchasing without Stroud Homes’ long-standing relationships with these software companies.
Hence, joining a franchise is a cost saver; you get the best software to a better price than you would be getting for your own company, plus you get all the training required, which is also ongoing with Stroud Homes.
“With Stroud you will be certain that the money you spend, will be money WELL spent, and that a team of experts is involved to make the most out of your money,” says Matthew.
“Starting your own business, you will spend a similar amount of money initially but without having the same resources to monitor how well you spend it or if you spend it in the right place and in the right way.”
The Support and Network
The Stroud Homes organisation model offers the franchisee the ability to grow under a common brand and benefits from a larger group of business owners. This means you instantly become part of a team where builders and head office supports each other and are in contact with one another.
You will have access to the professionalism and support of a high-achieving team with a proven system and solid track record in their specific area, may it be marketing, sales or supervising.
Going out on your own means you will have to find, hire and train all those people, alternatively become a jack of all trades and do it yourself.
“At Stroud we work on a long-term plan with all builders,” says Matthew. “We have field staff who can visit your location to provide coaching and consulting if needed. From head office we don’t sit in the passenger seat, but get out there in the everyday struggle and look after our builders.”
Become a Franchise owner
Stroud Homes uses a reputable business formula for its franchises, providing them with the support and expertise needed to maneuver all aspects of a prosperous building franchise, including a team of professionals who are fully dedicated to seeing you and your Franchise prosper.
Take a look around the information on our website and gain some insights into what it is like to be a franchise, what we are looking for in a successful franchise owner and our selection process. For more detailed information please enquire today to receive the full Franchisee Information Pack.