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Stroud Homes

Your Franchise Support Team

Stroud Homes supports its Franchisees with a team of professionals who are fully dedicated to seeing you and your Franchise prosper.

Learn more about the team who guide our new Franchisees through the startup process and onward throughout the development of the Stroud Homes business.

James Stroud, Director at Stroud Homes

James Stroud – Director

Based: 50% Brisbane, 50% Travel

Key Franchise Support Roles:

  • Strategic Leadership – Sets the long-term vision for Stroud Homes, aligning with market trends, customer needs, and franchise success.
  • Franchise Development – Leads recruitment and support of the franchised Stroud builders, ensuring training, resources, and brand consistency.
  • System Optimisation – Develops scalable systems and processes to improve efficiency, operations, and customer experience.
  • Operational Oversight – Manages build quality, customer satisfaction, and financial performance across the Stroud Homes network.
Claire Klease, Operations Manager at Stroud Homes

Claire Klease – Operations Manager

Based: 90% Brisbane, 10% Travel

Key Franchise Support Roles:

  • Franchise Agreement Coordinator – Ensures that each Franchise Agreement is signed and appropriately implemented.
  • New Franchise Set Up – Responsible for ensuring each franchisee is set up the best way possible for success.
  • Daily Operations Oversight – Oversees the operations of Head Office team members to ensure that everyone is on track and completing tasks in a timely manner.
  • Operations Manual – Creates new Operations Manual entries and notifies the entire Stroud Homes group so the update can be implemented in each office.
Sharnna Anderson, Administrative Manager at Stroud Homes

Sharnna Anderson – Administrative Manager

Based: 90% Brisbane, 10% Travel

Key Franchise Support Roles:

  • Reporting – Compiles all the weekly and monthly reports from each franchise.
  • SH Portal Development – Creating new reports to help you better understand your business performance.
  • Franchise Conferences – Responsible for arranging all franchise events including conferences, training days and fun days.
  • Accounts – Responsible for accounts receivable and payable.
  • Assistance – Assists you with issues regarding Dropbox and accounts.
Scott Clague, Franchise Support Manager at Stroud Homes

Scott Clague – Franchise Support Manager

Based: 50% Sydney, 50% Travel

Key Franchise Support Roles:

Recruitment & Training:

  • First Contact – Meets with new prospects to discuss franchise opportunities.
  • Start-Up Training – Provides start-up training to new franchisees.
  • Ongoing Training – Ensures each franchisee has sufficient and appropriate training as per the training program.
  • Procurement Coordinator – Maintains a relationship with suppliers to ensure that we are receiving the best possible pricing.
Eileen Birdwhistle, Design & Plan Coordinator at Stroud Homes

Eileen Birdwhistle – Design & Plan Coordinator

Based: 90% Brisbane, 10% Travel

Key Franchise Support Roles:

  • Plan Development – Creates and maintains home design plans.
  • Marketing Material – Updates Marketing Material when plan details change.
  • House & Land Package Advertising – Assists you in creating house and land listings to increase your enquiries.
  • General Assistance
Fallon Barr, Marketing Director at Stroud Homes

Fallon Barr – Marketing Director

Based: 90% Brisbane, 10% Travel

Key Franchise Support Roles:

  • Graphic Design – Designs visually appealing marketing material.
  • Social Media – Creates content for social media platforms. Maintains an active presence across all Australian and New Zealand channels.
  • Franchise Marketing Support – Provides guidance and resources for franchisees.
  • Marketing Campaigns – Oversees and coordinates campaign shoots, editorials, articles, and broadcast features.
  • Partnerships & Public Relations – Manages brand partnerships, collaborations, media relations, and PR opportunities.
  • Digital Marketing & Analytics – Develops digital strategies, oversees ad performance, and interprets analytics to guide decision-making.

Want to learn more about Stroud Homes legendary support?

Questions? Contact Us Today!

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