Your Franchise Support Team

James Stroud - Director

Based: 25% Brisbane, 75% Frequent Travel

Key Franchise Support Roles:

• Strategic Leadership: Sets the long-term vision for Stroud Homes, aligning with market trends, customer needs, and franchise success.
• Franchise Development: Leads recruitment and support of the franchised Stroud builders, ensuring training, resources, and brand consistency.
• System Optimisation: Develops scalable systems and processes to improve efficiency, operations, and customer experience.
• Operational Oversight: Manages build quality, customer satisfaction, and financial performance across the Stroud Homes network.

Claire Klease - Operations Manager

Key Franchise Support Roles:

• Franchise Agreement Coordinator - Ensures that each Franchise Agreement is signed and appropriately implemented.
• New Franchise Set Up - Responsible for ensuring each franchisee is set up the best way possible for success.
• Daily Operations Oversight - Oversees the operations of Head Office team members to ensure that everyone is on track and completing tasks in a timely manner.
• Operations Manual - Creates new Operations Manual entries and notifies the entire Stroud Homes group so the update can be implemented in each office.

Sharnna Anderson - Administrative Manager

Based: 90% Brisbane, 10% Travel

Key Franchise Support Roles:

• Reporting - Compiles all the weekly and monthly reports from each franchise.
• SH Portal Development – Creating new reports to help you better understand your business performance..
• Franchise Conferences - Responsible for arranging all franchise events including conferences, training days and fun days.
• Accounts - Responsible for accounts receivable and payable.
• Assistance - Assists you with issues regarding Dropbox and accounts.

Scott Clague – Franchise Support Manager

Based: 50% Sydney, 50% Travel

Key Franchise Support Roles

Recruitment & Training:

• First Contact - Meets with new prospects to discuss franchise opportunities.
• Start-Up Training - Provides start-up training to new franchisees.
• Ongoing Training - Ensures each franchisee has sufficient and appropriate training as per the training program.
• Procurement Coordinator - Maintains a relationship with suppliers to ensure that we are receiving the best possible pricing.

Eileen Bruce – New Home Design Administrator

Based: 90% Brisbane, 10% Travel

Key Franchise Support Roles:

• Plan Development - Creates and maintains home design plans.
• Marketing Material - Updates Marketing Material when plan details change.
• House & Land Package Advertising - Assists you in creating house and land listings to increase your enquiries.
• General Assistance

Stephanie Cusack - Administrator

Based: 90% Brisbane, 10% Travel

Key Franchise Support Roles:

• Enquiries & CRM Management – Oversees the ongoing management and improvement of the CRM system, including the efficient distribution of build enquiries to relevant teams.
• Staff Onboarding/Offboarding - Coordinates the smooth on/off boarding of staff, including systems access, orientation & training access.
• Digital Profile Management – Maintains up-to-date and accurate information across all team platforms, including Google, social media, the website, and other digital channels.
• Merchandise – Distributing merchandise and brochure orders as needed to each franchise office.
• General Assistance

Fallon Barr – Marketing Coordinator

Based: 90% Brisbane, 10% Travel

Key Franchise Support Roles:

• Graphic Design - Designs visually appealing marketing material.
• Content Creation – Completes creatives for signage, editorials, social media marketing and various digital concepts.
• Social Media – Maintains an active presence across all Australian and New Zealand social media platforms.
• Franchise Marketing Support – Provides guidance and resources for franchisees self-managed marketing.
• Marketing Campaigns – Oversees and coordinates campaign shoots.