Stroud Homes Franchise Opportunities
If the Stroud Homes franchised builders have a better lifestyle, it is by design!
“I recently spoke to a builder who had plenty of work on the go” said James, “unfortunately for him, the homes were all challenging designs on challenging building sites – so he had to be there all the time. That left him with no time left to work ‘on the business’ or, just imagine – take a bit of time to enjoy life!”
“Builders need to ask themselves if they are falling prey to their own ego” says James. “Is their goal to operate profitable, smooth running business that gives them a great lifestyle – or are they looking to build the big, complicated homes that give them bragging rights?”
It can be quite a relief for our franchisees when we can show them how it is possible to focus on profitable, smooth operations and win back some time to enjoy life.
As any experienced builder knows, completing challenging, one-off projects can be all-consuming – they basically take over your life until the project is ‘out of the way’. In the Stroud Homes business model, we look for opportunities to counter this all-consuming effect by creating a range of buildable plans that sell well.
Stroud Homes design criteria
At Stroud Homes our designs must meet these criteria:
1. The design excites customers.
- Great floor plans that make the great Australian lifestyle even better!
- Artist impressions and photography that fuel dreams
2. The design is ‘buildable’
- No ‘silly’ details that pose challenge/risk for the builder and hold little real value to the homeowner.
- Well detailed features that genuinely add appeal to the home, for the homeowner
- Customer satisfaction is achievable.
If a design does not resonate with our customer base, it is not good enough for our range regardless of how ‘buildable’ it is. On the other hand, if a home is exciting and appealing to our prospective customers, but complicated design means many site meetings, risks and challenges – then it is most probably going to disrupt our workflow and lead to unsatisfied customers.
Marketing and sales systems let you ‘step back’
Adding in first class marketing and sales systems is the key to selling buildable plans. Keep in mind that customers with complicated, challenging or risky builds do not need to be marketed to – they are often forced to go hunting for a builder.
“It’s no secret that our plans are easy to build” says James “and our marketing and sales systems work hard to deliver our businesses regular sales each month.”
“When you are making sales at a regular rate each month, we show you how to create a team that will gradually take the load off your shoulders – leaving you with time to take a step back. You’ll find yourself using your building expertise in a different way – by supporting your sales and production people in their roles” says James.
This step back often not only gives a builder time to enjoy life, it also gives them time to optimise the business and start to produce impressive net profits. Becoming part of the Stroud Homes team, and learning from the other franchisees in the group only serves to accelerate the fine-tuning of your business.
A business that works for you
“The builder I spoke to, who had lots of complicated work on the go, claimed he had some profit in his projects to compensate for the risk and challenge” recalled James. “When we talked about it a little more, he realised that it was never going to replace the time that he was not spending with his family”. The builder could see that a Stroud Homes franchise delivers a great lifestyle along with great profits – all in all a great opportunity.
If you are looking to run a better building business, one that works for you (not the other way around), give us a call. We’ll put you in contact with our franchisees so they can tell you how the Stroud Homes business model has worked for them and James is always keen for a chat with a fellow builder interested in improving their business. Give us a call on 0435 803 411.